You ask AI to build you a presentation or a document and it comes back close to your brand, but it's the wrong color blue. The font isn't yours and the logo is missing. So once again, you're fixing it by hand. Now AI can already see your brand and it can read your colors, your fonts, all that stuff from the documents you provide it. The problem is you're making it guess. If you're new here, I'm Dylan. I run an AI consultancy and clients ask me to fix this type of stuff all the time. So today I'm going to show you the approach recommended by Anthropic, the company that created Claude. And all you need to do is save your exact colors, fonts, logos, any other aesthetics into rules that the AI can follow every single time. So every proposal, every deck is on brand automatically. So let's get into it. So the trick to getting AI to be consistent with your brand is quite simple, but there are a series of steps you need to follow in a certain order to make sure that it is consistent. Now the trick here is embedding your brand into a skill. Instead of a prompt in a project, you want to use a skill. So this is in Claude or in codeex from OpenAI or even chat between the browser from OpenAI if you're using the team's account. Now quickly before we get into the details, what is the difference between a project and a skill? Simply put, a project is a series of instructions with maybe some context files AI can reference. But a skill on the other hand is a series of instructions as well as subfolders that the AI can reference when doing a certain task. And in those subfolders could be code. And that's the key differentiator between the two. Especially when it comes to branding because when you have the AI create the skill for you and embed the code, it can be a pixel perfect match for what you expect your brand to look like in a presentation, a document, whatever else. And that's exactly where we're using skills here. So in this case, we're going to create a skill that's going to embed our branding into it. So our colors, our our fonts, our logos, etc. And then we're going to have different skills for different output formats. So our branding for proposals is probably slightly different than presentations which may be slightly different from reports, onepagers, etc. So we want to have a different skill for each type of output format. Now when creating these skills, there are three ways we can get our branding into them. And I here are the three that I've seen most frequently and I've ranked them from best to okay. So the best option is if you have a marketing team or a marketing person that's already created brand guidelines. So this is like likely a PDF with a bunch of information around what your brand is. What's an extra bonus here is that if they have a folder as well with all of your assets, so all your logos and all those things, if you have that information, this is the best starting point. The next one is if you have a presentation or a file or whatever you're trying to mimic. So if you have a proposal, a contract, a presentation that you feel represents your brand perfectly. So it has your colors, your fonts, your logos, all that stuff, and you think it looks great, that's a good starting point. And then the final one, if you have either of those two, you can go to your website and you can use a tool like Firecrawl to extract your branding from your site and pass that off to AI. And I'll quickly show you how to do that. So this here is Firecrawl. So once you've signed up for it, it's free. You can sign up for it and you want to click this little icon here, which is web scraping. Once you're here, you want to put in your company domain. So you can see I put in apple.com here. And once you've put this in, you want to select this little drop down and it's going to be defaulted to markdown. You want to select branding instead. So down here, you select branding. Select unselect markdown. And once you've done this, you'll select scrape. After you're finished, it's going to give you back something like this where it's going to have the domain that you scraped. It's also going to have the logos on that site. It's going to have the theme, the colors, all the colors, the fonts, typography, all this types of stuff. And from this, all you need to do is download this as a JSON. So you can see this little button here that says JSON. Select that. Download it. Don't worry about what that means in the formatting because the AI understands. Once you've downloaded it, that's going to be your third option. You could pass that off to an AI and it can grab your branding from there. Quick pause and regular programming. This video is brought to you by me as always. Two quick things. First off, Blow is a 30-day AI insight series, completely free. You'll get 30 insights in your inbox of how you can apply AI to your business and your work. The second thing is if you'd like somebody like me in your business helping you leverage AI more effec
