If you a marketer, you know how much of the week goes into just creating content, but today we are going to change that. I'll show you how to build your content system using Claude work and Claude code that handles repurposing carousel post as, as your content, and even your content calendar. All from one single project folder, multiple platforms, but one system. Let's go. Every content system should have at least three core components. The context layer, this is your brand knowledge, your voice, your audience, your products. This is what makes the output sounds like you. The skill layer, the reusable instructions that tells the system how to execute specific task. The orchestration layer Claude with your tools connected, reading your inputs, running the right skills, and pushing content outputs. And the whole system can be controlled with something as simple as just a spreadsheet. For this demo, the brand is called Goldie Coffee, which is a specialty cafe brand, and inside we have three parts, what I call the system folder that store the useful brand context, the skills just for this project and a script folder. And then your working folder for your marketing content like Ads, SEO, social, and most importantly, the Cloud MD file. That is the system prompt for this project and the content planner Excel, which I'll explain in a minute. And by the way, this is what we are covering inside our AI growth System for marketing program. You will learn the complete setup and get all the templates to design your own. So if you're interested, you can find a link below to join. Now before we even get started, Claude Cowork doesn't automatically read the project level skills like Claude Code does. So you will want to add these instructions to your Claude.MD file to point it to your skill folder, or if you want this to apply across all your projects, you can just set it once on the settings, cowork global instructions, using the same Prompt instruction. So either method will work. Okay. Our first use case is the one every marketer deal with content repurposing, and there is a reason we start here. This is the highest ROI task because you are not creating anything new. You are just unlocking more value from content you have already made. And using just one system, you can turn one piece of content into multiple formats. So here inside the social input folder. So we already have three blog posts that we want to repurpose. So think of this where you put all the files as part of the input for AI to process and to create or repurpose content to multiple formats as the outputs. Now on Claude cowork pick the same project folder. So we will use this prompt to ask it, to read the blog content and then repurposing them into different social content since we will also generate visuals. So make sure you also install the nano banana MCP so it is now loading the relevant context, including the Claude.MD file, as well as the project specific skills and the post creation framework. And you'll notice it spinning up parallel agents automatically. So that is cowork doing it for you. So 99% of time you don't need to create subagent manually inside Claude cowork. And pretty quickly it comes back with a total 9 posts and six visuals all repurpose from the same set of sources. So each post indicate the source use, the format and even the hook and also the visual direction in case you need to pass to a teammate to handle the visual. And also the LinkedIn posts with the post structure and hook extracted from the framework and the newsletter draft with the subject line options and suggested CTA. Of course, we still need to review it to make sure it aligns with our voice before publishing. Now for the social visuals, they are also pretty decent and they're generated to align with the post content, and I have intentionally asked it to exclude the text. And all of these files are saved at inside the output folder. And so this is the power of setting up your content system right from the beginning to keep everything organized. So we just saw how this content system can do and everything we set up lives right inside Claude cowork. And if you want to take this further, I recommend this free resource from HubSpot, the Claude Cowork Stack 12 advanced Prompt to replace a week of work. It's a great compliment to what I cover in this video. This is the resource that gives you 12 structure prompts built specifically for how Cowork works with your files and connectors, which is very helpful for your content workflows like the content performance analyzer, competitive intelligence report, content repurposing pipeline. What I particularly like is how these prompts are all designed around the most common workflows every marketers would need, and a great inspiration to design my own Claude skills and prompts. So start with the templates and then adapt them for your specific workflows so you can build your own marketing prompts and skill library over time. You can