Every marketer I know is stretch thin. Too many channels, too many deliverables, never enough time, whether you're running a team or doing it all yourself. And that's why I'm so obsessed with Claude skills. You teach it how your marketing works once and it just deliver every time. And so even with just a few Claude skills, you can start building a marketing team with serious leverage. And so in this video, I will show you how to build your first AI marketing team using just Claude skills. So everyone is talking about Claude agents, and yes, they are super powerful, but what enable them to be truly powerful is the expertise behind this agent and that expertise is exactly what Claude skills are. So when you are designing your skill library for your marketing team, these skills contain your best marketing knowledge, SOPs, your proven frameworks, your brand standards and agents are now the team members who use that expertise. You can equip any agents with any combination of skills from your library, and that's what makes this powerful because you build this library once and Claude act as a team that runs on it, or even you can bring it to all the AI models. So today we are building five skills that cover what most marketing team will need, research and strategy, content creation, creatives, data analysis, and campaign presentation. Essentially, they will form a strong foundation as you build your marketing skill library over time. For this demo, we'll be using Claude Code Desktop, but if you prefer using Claude Cowork, it's still fine. So first thing is to make sure you already got the Skill Creator tool installed. Because this official skill is not built-in inside Claude Code, I will put the official skill Repo link and also check out this video on how to install. So here we have already set up a project folder called Simple Home, which is the D2C E-commerce brand. And inside we have different folders, and the most important is the context file. So every time when you onboard a new client or you are an in-house marketers, these are the context file about the brand, the product, the audience, etc. So you can equip Claude with all the background information and always include a Claude.md file. So these are just like a custom instructions for this project to guide how Claude should navigate your folder system. So I go much deeper on how to set up these context system inside our AI for marketing program with all the templates. So if you're interested, you can find the link below to join. But for now, let's create our first skill marketing, research, and strategy. So here inside the SOP folder, we already have these SOP document that the brand is already using for marketing research and building strategy reports. So now on Claude Code Desktop, select the same project folder for this brand, and then use this prompt to ask it to create a new skill called marketing research strategy that will use the perplexity MCP or any search engines to do the in-depth research and then follow these exact procedures from these SOP and generate a strategy brief and by the way, make sure you already have the perplexity MCP installed. I will put the line below. So now it is reading the SOP and context file, and also reading the skill creative file for the proper structure and writing the skill file. And very quickly we create our first skill for this marketing exam. And you can always preview from an IDE. So it will define the workflows in detail, in the skill, and also with useful references that this skill might use. And now whenever you need to use the skills, you can just type the slash command inside Claude Code or you can let Claude to trigger for you. So like in this case I can just ask it to analyze a competitor. And the best thing is for these type of tasks, you don't even need to repeat the brand context. It will start reading the brand context file and pull up the to-do lists. It would trigger the exact workflow, calling the perplexity search, and then generate a comprehensive report like this that is highly relevant to this brand using the format we have defined and everything is stored locally. And this is how Claude skills can help to standardize your marketing workflow. Okay. This is just one way of creating your custom marketing skill. Another way is to give Claude some of your best references and marketing knowledge, so Claude can make it portable with that skill. So this time let's create a social media content skill. So for example, we already have different past. Best social media content and also the detailed best storytelling framework that we have extract from different expert in this subject matter. And then we'll ask Claude to analyze these examples, understand the patterns, and create a reusable scale. So these skills will also use the perplexity MCP to find the trending conversations, to add the insights. And immediately, our second marketing skill is ready. So containing the detail workflow on how to draft